Objective: appeal to the full concept of motherhood (not just the kid factor); give moms the idea of a night out…an escape… Moms Night Off
Rationale: daytime events with kids are good, but moms will pay more attention to what is in store if they are alone, feel like they are getting something in return, and are shown a select group of products (less overwhelming than whole store)
To be held monthly; Project Mom receives $300 per event (includes guest speaker); Host store (and guest Speaker) provide a related giveaway per event; Tuesdays 6-7:00 P.M. or Sundays 4:oo-5:00 P.M.; (suggested and open to your schedule) all parties market
| July | August | September |
| Topic: Fashion Speaker: shares top mom friendly trends of this season Feature: kid outfits/items in store that relate | Topic: Birthday Themes Speaker: highlight one boy and one girl birthday party theme with display Feature: products in store that tie into theme and/or top gifts for boys/girls | Topic: Organization Speaker: shares ways to keep tabs on kids toys Feature: organizational products (baskets, bookcases, etc) that relate to storage |
| October | November | December |
| Topic: Cakes & Cupcakes Speaker: local bakery shares cute ideas for hot cakes and cupcakes; samples for guests Feature: anything dessert/sweet related (pretend food, artwork with food featured,etc) | Topic: Artwork& Accessories Speaker: In store designer shares cool artwork& fun accessories for boys& girls room (baby& kid); ways to have artwork pull room together Feature: said artwork and accessories | Topic: Winter Beauty Speaker: Make up Artist; perfecting a 5 minute look for winter/ holiday parties Feature: red and green / winter themed items |
| January | February | March |
| Topic: Organization Speaker: shares ways to organize kids closet (and mom’s) Feature: any organization / storage items | Topic: I Heart Style Speaker: highlight all store items pertaining to hearts/love Feature: kid outfits/items in store that relate | Topic: Fashion Speaker: shares top mom friendly trends of this season Feature: kid outfits/items in store that relate |
| April | May | June |
| Topic: Birthday Themes Speaker: highlight one boy and one girl birthday party theme with display Feature: products in store that tie into theme and/or top gifts for boys/girls | Topic: Decorating Class Speaker: in store designer shares ideas about kids bedding (transition from baby to kid) Feature: said bedding items in store that relate | Topic: Summer Beauty Speaker: Make up Artist shares easy summer looks Feature: beach themed items in store |
What would a Happy Hour look like?
0-15 minutes: guests arrive, socialize, grab a mocktail and a little appetizer; featured products are on display up front on a prevalent table; Project Mom staff welcome guests, mingle, and serve
15-45 minutes: Speaker shares material and provides visual examples
45-60 minutes: Project Mom staff highlights the featured products
60+ minutes: attendees peruse the store while drawing is held for giveaways(s)
Event Concludes
Sample Happy Hour:
Summer Fashion
-Guests have fruit skewers and a strawberry daiquiri (non-alcoholic of course) with an umbrella in their glass)
-After chatting with other moms, guest finds a seat and readies for speaker
-Speaker shares a few summer fashion trends like maxi dresses, nude-colored wedge shoes, and anything turquoise
-Project Mom then mentions some of the summer related products in the store, like sundresses, towels in a cute little backpack, flip-flop sheets, etc
-While guest is walking around store checking out all the great stuff, Speaker calls a name for the giveaway of a pair of earrings; a few moments later host store calls out another name for winner of Initialed beach towel giveaway
- guests attending are offered a special discount on all purchases made that night; shoppers finish up, event concludes;
